Winners of the Nationwide HD Radio Promo Contest Announced At NAB Radio Show

PHILADELPHIA, PA – September 22, 2005 – HD Radio announced the winners of its nationwide HD Radio Promo contest today at the NAB Radio Show with the top prize of $10,000 going to Ned Spindle of WKQX-FM in Chicago for the HD Radio promo entitled “Stay Tuned.”

Judges for the contest included Bob Shannon of bobshannonworks, Bobby Ocean of Bobby Ocean Inc. and David Martin of Media Arts & Sciences. All of the winning entries are available at www.hdradioplaybook.com and www.hdradio.com.

“We were truly impressed with the quality and originality of the promos that were submitted,” said David Salemi, Vice President of Marketing for iBiquity Digital Corporation, the sole developer and licenser of HD Radio technology. “Our goal was to find creative examples of how HD Radio technology can be communicated to listeners, and these winners accomplished that task in a way that was both entertaining and informative.”

In total, six prizes were awarded in categories designed to reflect the various types of radio talent involved in developing promos. In addition to the $10,000 Best in Show prize, $1,000 prizes were awarded to:

Best AM HD Radio On-Air Promo – Mike Amatori, KGO/KSFO/ABC, San Francisco

Best FM HD Radio On-Air Promo – Randy Gross, WARM-FM, York, Pennsylvania

Best Independent Producer-Created On-Air Promo – Ron Harper, Ron Harper Voiceovers, Mason, Ohio

Best HD Radio Promo Copy – Doug Zanger, Entercom, Portland, Oregon

Best HD Radio Page on a Station Website – Eli Christopher, KBKS-FM, Seattle, Washington.

The HD Radio nationwide promo contest was launched in conjunction with the HD Radio Playbook, an extensive on-line HD Radio promotion guide for AM and FM stations. The site combines comprehensive how-to information and success stories with ever-changing content to help stations market and promote digital HD Radio technology. It offers extensive strategic advice, as well as sample and customizable liners, ID promos, press releases and much more. Designed by David Martin’s Media Arts & Sciences and developed in consultation with some of the most respected people in radio, this on-line resource is free for all AM and FM broadcasters and can be found at www.hdradioplaybook.com.

About HD Radio

HD Radio technology transmits digital audio and data alongside existing AM and FM analog signals, allowing listeners with HD Radio-compatible receivers to enjoy CD-quality sound, while virtually eliminating the static and hiss typically associated with analog radio. Beyond delivering superior sound, the technology provides a platform for advanced new services, including scrolling text on receiver display screens (e.g., artist names & song titles, weather forecasts, school closings); delivery of real-time traffic updates to vehicles; and multicasting -- a feature that allows FM stations to broadcast up to eight digital streams of programming over a single frequency and in addition to existing analog signals. HD Radio receivers are now available or expected soon from ADA, Alpine, Boston Acoustics, DaySequerra, JVC, Kenwood, Panasonic, Polk, Radiosophy, Rotel, Sanyo, and Yamaha, with many more under development.

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