MEDIA ALERT

iBiquity to Present Latest
HD Radio™ Technology Developments
AM Compatibility
AM Data Capability
HD2/HD3 ROI Case Histories and Insights
Active Radio Emergency Alert

HD Radio Booth: Central Hall 151
iBiquity to Feature OEM Vehicles with HD Radio Technology
New Receiver Form Factors
Commercialized Advanced Applications

• What: Experience HD Radio Technology in Cars You Love!!                                                             Hear for yourself just how fantastic HD Radio Technology sounds when it is factory
  installed in a great automobile. More than 85 vehicles can now be purchased new with
  factory installed HD Radio Technology by leading manufacturers. Two of the newest
  are on display at the HD Radio Experience (in the lobby between the Central
  and North Hall of the LVCC, adjacent to the NAB Store): Ford 2011 SuperDuty
  and a Volvo XC60.

• What: “HD Radio™ Technology Update”                                                                                              New features in iBiquity V4.3.2 software release:
  - Support for Active Radio Emergency Alert
  - Support for Single Frequency Network-Digital Boosters
  - Support for Remote Command and Control
  Development
  - Asymmetric sideband power levels for FM transmission
  Who: Jeff Detweiler, Director, Broadcast Business Development
  When: Friday, April 9, 2010, 12:45PM-1:15PM
  Panel location: PREC/APRE Conference room at the MGM Grande

• What “Update: IBOC AM Compatibility and Data Capability From iBiquity”                              iBiquity Digital Corporation, inventors and developers of the HD Radio in-band/on-
  channel digital (IBOC) radio system, will share the latest developments in their AM
  IBOC system.
  Who: Jeff Detweiler, Director, Broadcast Business Development
  When: Sunday, April 11, 2010, 9:30AM-12:00PM
  Panel location: LVCC Room S226

• What “HD Radio Digital Marketing: Cashing In On All Your Content”                                                   A best practices summary of how to do HD Radio broadcasting right AND generate
  increased ROI. You’ll hear from station reps who are integrating their on-air, web site,
  streaming presence, HD Radio channels and print/billboard campaign into one
  seamless brand image.
  Who: Rick Greenhut, Director, U.S. Broadcast Sales
  When: Monday, April 12, 2010, 4:00PM-5:15PM
  Panel location: Room N231

Wide Variety of HD Radio Enabled Products on Display
HD Radio Booth: Central Hall 151

Visit the HD Radio Technology Booth and
See the Dramatic Progress

OEM Automotive:
Accelerating Momentum: In total, 15 leading brands, representing more than 85 vehicles, now include HD Radio Technology as a factory-installed feature; available in dealerships today.

• - Audi
• - BMW
• - Ford
• - Hyundai
• - Jaguar
• - Kia
• - Land Rover
• - Lincoln
• - Mercedes
• - Mercury
• - MINI USA
• - Rolls-Royce
• - Scion
• - Volvo
• - Volkswagen

Portables:
HD Radio Technology is now available in many form factors, from brands such as:

• - Microsoft Zune HD
• - Insignia
• - Cydle
• - Gigaware
• - Sangean

Auto Aftermarket:
Hundreds of thousands of additional vehicles now on the road!! Aftermarket receiver sales are exploding from brands such as:

• - Alpine
• - Pioneer
• - Kenwood
• - JVC
• - Sony
• - Jensen
• - Dual
• - And more

Tabletop / HiFi Radios:
Rapid Expansion and Low Price-Points: New form factors and prices under $99.

• - Sony
• - Yamaha
• - Denon
• - Marantz
• - Insignia
• - Auvio
• - Gigaware
• - Onkyo
• - TEAC
• - jWin
• - Sangean
• - Jensen
• - And more!!

Advanced Features:
More Than Extra Channels and Crystal-Clear Sound Quality: HD Radio Technology is enabling advanced features for the consumer.

• Artist Experience – the ability to deliver images synchronized to audio programming on HD
• Radio broadcasts provides listeners a richer, multimedia experience. iBiquity is developing a
• Software Development Kit (SDK) for receiver partners to aid feature integration, which are
• planned for later in 2010.
• Portable navigation device with HD Radio Receiver VPA (Vehicle Power Adapter) w/real-time
• traffic from NAVTEQ Dynamic Content.
• Clear Channel Real Time Traffic with Journaline Information Services will be displayed via the
• JVC KD-NT3HDT in-dash receiver.
• PND with built-in HD Radio Electronic Program Guide (EPG) by Cydle Corp.
• Protected content delivered to targeted HD Radio receivers, including premium sports content
• and radio reading services for the visually impaired.
• SiPort-based Data Development Platform for advanced traffic & nav, and Artist Experience.
• NAVTEQ Dynamic Content for HD Radio Technology delivers traffic, weather and fuel prices.
• Portable and in-dash HD Radio Development Platform (HD Radio Technology image support),
• featuring visuals of album art, client advertising/branding, station logo and imaging, and
• sports/news updates.
• Active Radio Emergency Alert – prototype (reference) receiver for receiving emergency
• alerts, supporting multi-lingual text and audio and waking up when alert is received. Allows
• the user customizing for location and more.

HD2/HD3 Channels:

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